A face mask delivers a concentrated dose of hydrating, purifying or repairing actives in a single application, offering a boost that daily products can't match on their own.

Most masks work best used one to three times a week. Hydrating masks can often be used more frequently, while clay and detoxifying masks are typically best limited to one or two uses weekly.

Sheet, hydrogel and biocellulose masks are soaked in hydrating serum and best for dryness and dullness. Clay masks absorb excess oil and are best for congested, oily-prone areas.

It depends on the formula. Very gentle hydrating masks may be fine daily for some, but most masks, especially clay or exfoliating types, are best limited to a few times a week to avoid over-treating skin.

Hydrocolloid and hydrogel eye patches deliver concentrated hydrating and brightening actives directly to the thin under-eye skin, offering a visible, if temporary, plumping and brightening effect.

Yes, for most masks. Follow with your regular serum and moisturizer to help lock in the hydration or actives the mask just delivered.

No. Masks are a weekly boost that complements your daily routine; they don't replace the ongoing hydration and barrier support a daily moisturizer provides.

Not usually on the whole face. Clay masks can be drying, so those with dry skin should use them only on oily areas, or opt for a hydrating mask instead.

This varies by product, but most sheet and clay masks work in 10 to 20 minutes. Always follow the specific product's instructions, since over-leaving a clay mask can over-dry skin.

Yes, with the right formula. Choose fragrance-free, calming masks and patch test first, since sensitive skin can react to new actives even in a short-contact treatment.

It guarantees fresh, authentic product sourced directly from the brand, so concentrated actives in masks perform exactly as intended.

NeoGenesis makes two: Fresh Face Rejuvenating Peat Mask, a botanical peat and green tea mask that exfoliates and brightens, and Enzyme Cream Mask, which uses pineapple and fig enzymes with clay to lift dead cells and refine pores. Both are used one to three times a week and followed with an S2RM serum.